The Sales network

	STORES	IMPACT %
PIEMONTE	2772	9,36%
LOMBARDIA	4402	14,87%
TRENTINO	756	2,55%
VENETO	2491	8,41%
FRIULI	971	3,28%
LIGURIA	1142	3,86%
EMILIA	2845	9,61%
TOSCANA	2096	7,08%
UMBRIA	527	1,78%
LAZIO	2171	7,33%
ABRUZZO -MARCHE	1494	5,05%
CAMPANIA	2206	7,45%
PUGLIA	1611	5,44%
BASILICATA	375	1,27%
CALABRIA	1000	3,38%
SICILIA	1628	5,50%
SARDEGNA	1115	3,77%
TOTAL	29602

The commercial capabilities of a National Distributor in relation to the sales network are measured by its ability to transfer the strategies of the Publishers down to the local realities.

Sodip, with this express purpose, has chosen to maintain an extensive activity of inspection throughout the territory.

Only a timely and continuous direct relationship with the local key actors can guarantee adequate control over the circulation practices of the Wholesalers, supervision and monitoring of strategic retailers and promotional activities undertaken locally – directly or through specially recruited staff – and not least the proper fulfilment of all administrative obligations.

In 2006, to consolidate its presence on the territory, Sodip constituted Agenzia Romana, local wholesaler for Rome which currently distributes many other publishers not only for Sodip, having established itself as a solid and efficient reality in distribution with a technological organization at the highest level.

In 2010 a change is made in Milan too: Agenzia Lombarda, which had already been the local wholesaler and subsidiary of Sodip for many years, is merged with Milano Press into the new company MDM, now the reference wholesaler for the city.

MILAN and ROME together represent approximately 10% of the national market.