Retail advertising

Sodip offers publishers a very articulate promotional mix:

Posters are the most traditional and well-established type of retail advertising. This service reaches every part of Italy and is almost unmatched for scope and directness.

The possibilities are many, from simple posters, to large format die-cut cardboard panels, up to the fitting out of the whole point of sale for special events.

For many types of publications, a guaranteed and constantly monitored presence in airport retailers constitutes a major competitive advantage, both in terms of copy sales and advertising revenue. Preferential and prominent positions are available for full-cover or flat stack displays.

Sodip has offered this service to publishers for many years, having been the first to realize the enormous potential of these points of sale, with an average traffic of 6,000,000 passengers per month at Milan’s airports and Rome Fiumicino.

Some pictures of “less traditional” promotions organized by Sodip in cooperation with publishers. Where possible, the service includes fitting out points of sale inside trade shows, finding new advertising spaces and other sales promotion.